Content Marketing SEO HubSpot Healthcare
Imagine a world where patients find your practice before they even decide to make an appointment. That's the power of content marketing for healthcare professionals. Today's patients are actively engaged online, researching conditions and seeking trusted healthcare providers. By creating...
As a website or blog owner, you have probably heard about the importance of search engine optimization (SEO) and wondered what the real benefits of SEO are, whether it's worth the investment, and how SEO can help your business, regardless of the size of your activity.
SEO brings many benefits,...
You don’t want to waste your time with unqualified leads? Then Account-Based Marketing might be your answer! Account-Based Marketing (ABM) has emerged as a highly effective approach to B2B marketing that allows companies to focus on high-value target accounts and achieve better results. Here, an...
In the previous article, we talked about what Video Marketing is and why you should use it for your business. And to make sure you miss nothing, we will list all kinds of marketing videos you can choose from.
The rise of Video Marketing is inevitable. Since marketers use videos as a marketing tool, they have the chance to personalize and humanize their business.
One often generalizes the term “online community”. You may say “the Facebook community is in a good mood” and thus include all Facebook users as a community. With the term “online community” we refer to a narrower meaning: An online community is an organized group of internet users who communicate...
Non-profit organizations are dependent on their supporters: Whether in environmental protection or development aid, the charitable sector or health care. But how do you reach them in today's world? What can you do to get your message out into the world so that as many people as possible know about...
The human psyche has always been designed to compete with other individuals. Therefore, it is not surprising that we like to carry out activities in which we can measure ourselves against others. This also includes games that are embedded in marketing campaigns to generate new leads and generate...
The digitalization and interaction of consumers with brands has caused a change of demands in communication. Flexibility in messages and the visual appearance is needed to fulfill the expectations of all target groups as well as the media. A reasonable explanation comes from a close look at the...
Search engine optimization from yesterday does not necessarily have to be up-to-date today. The search behavior of users changes constantly. A few days ago, completely different keywords than today may have been used for researching exactly the same topic. There are several reasons for a...
