The term "customer journey" refers to the entirety of the experiences and interactions that a customer goes through with your company or brand from the first contact and throughout the entire purchasing process. Analyzing the customer journey stages is an important step if you want to understand...
Content Marketing SEO HubSpot Healthcare
Imagine a world where patients find your practice before they even decide to make an appointment. That's the power of content marketing for healthcare professionals. Today's patients are actively engaged online, researching conditions and seeking trusted healthcare providers. By creating...
The Great Firewall of China is a technical infrastructure. This technology enables the government to slow down internet speed from other countries and restrict numerous websites commonly used in the West.
In other words, the Great Firewall of China (GFW) has significant implications for businesses...
Product Information Management (PIM) systems play a crucial role in the optimization and centralization of product information and offer a comprehensive solution to the challenges of e-commerce platforms.
They act as central databases for all product-related information and enable the organized...
Why do we think HubSpot might be the best social media marketing tool out there?
What is the difference between an ERP and a CRM? If you are a business owner, or if you are looking to digitalize your business, you have probably asked yourself this question.
Marketing Automation AI Lead Management HubSpot CRM
In today's dynamic business world, a company's success is closely linked to the effectiveness of its sales strategy. But what exactly is behind the term "sales strategy" and why is it so crucial to develop and continuously optimize an efficient strategy? In this article, we take a deep dive into...
E-commerce is here to stay. There is no doubt that many industries will not return to the point where supplier and customer meet in person and shake hands to reach an agreement. International business is easier and more efficient online.
If your company has already switched to online trading or is...
Marketing Automation AI Lead Management HubSpot CRM
Efficiency and effectiveness should be at the heart of any successful sales strategy. In today's blog article, we take a deep dive into the importance of this central business process and show why the targeted optimization and shortening of the sales cycle is crucial for companies.
PIM system selection criteria: How to find the best product information management system. Once you've completed the necessary groundwork for setting up a product information management (PIM) system – getting everyone on board, cleaning up existing product data and getting your data management team...
