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Content Marketing

The Future of Content Marketing Is Interactive

January 2018

(Deutsch) Content Marketing ist in aller Munde. Doch wenn immer mehr Unternehmen auf ansprechende Inhalte im Marketing-Mix setzen, wird es immer schwerer, damit herauszustechen, Leads zu generieren und Conversions zu erzielen. Ist Content noch King? Ja, aber nur unter der Voraussetzung, dass er auch interaktiv ist.

Content Marketing

Comments and Ratings: Interaction Is Required!

January 2018

Businesses respond to comments and customer reviews with regularity and confidence today – or at least they should. Digitalization and globalization require businesses to respond to customer feedback individually in order to personalize their digital communication and to retain customers. Whether the comments, reviews and ratings are negative should not play a role in the company’s decision to respond – inaction is always the wrong choice.

marketing trends 2018

Marketing Trends

Keep an Eye on These Four Marketing Trends in 2018

January 2018

Know your past to know your future: Developments of years past such as marketing automation and artificial intelligence give us some understanding of what will be important in the new year. Other changes have been announced for a while and will finally take effect. We have summarized four things that you should keep an eye on in the coming months below.

Modern Marketing

Voice Search – the Latest Challenge in Search Engine Optimization

December 2017

If you want to produce digital content that can be found quickly in popular search engines, you will inevitably have to deal with search engine optimization (SEO). However, the latest developments must always be taken into account. Voice Search is surely one of the most important SEO trends.

Modern Marketing

Data – the Gold of the Digital Age

December 2017

You are planning or already running great marketing campaigns? Good for you! But do you also evaluate them accordingly to gather valuable information for further steps? Customer data is crucial to your marketing success today.

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