The retail landscape is rapidly evolving every day, and businesses need to implement effective marketing strategies to make their business a success. Technology is playing a crucial role in reshaping consumer behaviour and consequently competition is also intensifying. In this scenario, retailers...
Nowadays, companies, whether B2B or B2C, use several communication channels to draw attention to their products and services. However, many companies are unclear whether a multi-channel or cross-channel approach should be pursued.Multi-channel marketing and cross-channel marketing are two terms...
B2B Marketing Automation E-Mail Marketing Lead Management HubSpot
We have already dealt extensively with the topic of lead generation. But what exactly is to be done once the leads have been generated? How can you develop your leads into qualified leads and ultimately into (long-term) customers? Lead Nurturing deals with this question. The term comes from the...
Do you want your medical webinar campaign to stand out despite the flood of daily emails? And you also want to motivate your target doctors to sign up by email? Significant practical tips can work wonders and increase your KPIs at the same time.
Non-profit organizations are dependent on their supporters: Whether in environmental protection or development aid, the charitable sector or health care. But how do you reach them in today's world? What can you do to get your message out into the world so that as many people as possible know about...
Emails fail to be delivered for a variety of reasons. The two terms usually used in marketing for undelivered emails are soft bounce and hard bounce. We explain what these terms actually mean and how you can improve the deliverability of your newsletters.
Have you heard of Graymail? If not, it is high time: Graymail is perhaps the reason why your newsletter suffers from low open rates. Graymail can even become a problem for the deliverability of your emails.
In email marketers often focus on open and click rates. Therefore, they produce good content that encourages recipients to interact with it. Successful email marketing, however, already starts an important step earlier. It starts with deliverability.
Trends come and go - email marketing remains as solid as a rock. The marketing tool is still accepted by customers because email marketing has become increasingly dynamic and personalized. With modern marketing automation systems, e-mails address the needs of their recipients and promote dialogue...
Direct marketers know about the benefits of email marketing. However, they also have to be familiar with legal guidelines. Those can differ from country to country. We have summarized the most important aspects for Germany and Switzerland.
