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Social Media Trends

3 Social Media Marketing Trends You Shouldn’t Miss!

June 2017

What would modern marketing be without social media channels? Despite all the enthusiasm, the popularity of the individual channels changes over time: new ones rise to the top while others are declining in popularity. Social media are undergoing constant change.

Big Data

Data Is the Fuel that Drives Future Growth

June 2017

It has become a truism that data is the oil of the 21st century. In the course of advancing digitization, more and more data are being generated: on the one hand by the online behavior of consumers, on the other by products increasingly equipped with sensors (Internet of Things). But what exactly is meant by Big Data and how can the vast amount of data be used in marketing?

Keyword-Tools

Keywords Open Doors! But Where to Find Them?

June 2017

“Content is king.” But what would this truism of content, online and search marketing be without relevant keywords? Relevant keywords are a must in order to ensure visibility on search engines. A good search engine ranking depends on, among other things, high-quality texts with relevant keywords. Only relying on image or video content without informative text-based content is the wrong way to go.

E-Mail-Marketing

How Graymail Damages Your Reputation and How to Stop It

May 2017

Have you heard of Graymail? If not, it is high time: Graymail is perhaps the reason why your newsletter suffers from low open rates. Graymail can even become a problem for the deliverability of your emails.

E-Mail-Marketing

These 7 Tips Improve Email Deliverability

May 2017

In email marketers often focus on open and click rates. Therefore, they produce good content that encourages recipients to interact with it. Successful email marketing, however, already starts an important step earlier. It starts with deliverability.

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