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Content Marketing

Content Promotion: More Traffic for Good Content

November 2017

More and more companies are using content marketing as a means to generate leads. They produce white papers and infographics, write blog posts and offer webinars. But the content does not find its audience on its own: content must also be distributed accordingly.

Content Marketing

How to Measure the Success of Content Marketing?

November 2017

The core of good content marketing is relevant content. But after valuable time and resources have been spent on creating content, there also has to be a distribution strategy in place and an idea of how to measure the effectiveness of your content.

Content Marketing

How to Generate Leads with Your B2B Blog

November 2017

Blogging is no longer just a hobby of young people who write about fashion, cooking and fitness. More and more companies have set up a corporate blog to generate new leads. Below, we explain how this works.

Content Marketing

The 3 building blocks of a successful content strategy

October 2017

A balanced, diverse and agile content strategy is essential for companies that rely on online marketing measures – and that are the most. But what exactly is content marketing and how do you develop a balanced content strategy?
Content marketing is about planning, creating and distributing content. These components have to be in line with the preferences of a previously defined target group.

Content Marketing

B2B Content Marketing: Position Your Brand as a Problem Solver

October 2017

Customers prefer to research information themselves before they contact sales representatives. This increasingly applies to the technically savvy B2B buyer as well. Trade fair appearances and product data sheets are no longer sufficient to meet customers’ information needs. Content marketing is the solution.

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