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Corporate Publishing

Customer Magazines and Digital Marketing

August 2016

“Print is dead!” – We all have heard this before. However, print still fascinates people and there is a steady stream of new publications despite all the proclamations of all the naysayers. Customer magazines are still a popular marketing tool in many sectors. Whether they are still effective largely depends on strategy.

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Instagram Business

Instagram Business Benefits Digital Marketing

August 2016

(Deutsch) Nach Facebook zieht nun auch Instagram nach und lanciert Instagram Business mit drei neuen Features. Die Umstellung von einem Personenprofil auf ein Unternehmensprofil erfordert nicht viel Aufwand. Voraussetzung ist ein Firmenprofil auf Facebook. Nach der Umstellung können Kontaktdaten und weitere Informationen zum Unternehmen für interessierte Nutzer hinterlegt werden. Neue Funktionen wie Statistiken und Hervorhebungen erleichtern die Marktbearbeitung auf Instagram. Beides dient dem Ziel, die Nutzer und ihre Bedürfnisse besser kennen zu lernen und interessenorientiert anzusprechen, ähnlich wie bei Facebook.

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Marketing Automation

Multi Channel Marketing or Cross Channel Marketing?

August 2016

Most businesses use several communication channels to make customers aware of their products and services. However, it often remains unclear whether they do so using a multi channel or cross channel approach.

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Microtargeting

Microtargeting: Tailored Messages

August 2016

The U.S. electoral campaign has become a data based battle since Barack Obama’s candidacy in 2008. Detailed analyses of potential voters had been the tip of the scale by enabling highly targeted messages to bring undecided voters on board. The practice of a highly targeted communication has become known as microtargeting. Can businesses use this approach as well?

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Demand Generation

Optimize Marketing-Sales Alignment with Demand Generation

July 2016

Every B2B marketers’ main objective is to generate demand for the products and services of their business. Ideally, this demand becomes a long-term business relationship. In doing so, marketers should be able to make predictions on the number of qualified leads their activities generate over the next few months.

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